Create the world in front of which you will kneel

Catachresis (from Greek κατάχρησις)- The incorrect or improper use of a word. Using or mispronouncing a word consciously to create new meanings. Using a word to denote something radically different from its normal meaning. Using a word to denote something for which, without the catachresis, there is no actual name. Using a word out of context. A harsh metaphor involving the use of a word beyond its strict sphere.